Overview for Reporting Period 2018-10-15 to 2018-11-15

Number of Downloads with Ad Click: 5905

Number of Devices without Accounts with Ad Click: 978

Number of Accounts with Ad Click: 4927

Search Match Hits (keyword unknown): 1520

Broad Match Hits: 4135

Conversion Type as assigned by Apple

Redownloads: 466

Downloads: 5424

Match Type Comparison

Description: Board match is based on keyword. Search match is based on Apple’s algorithm with no keyword given.

Campaign Conversions

Description: Top performing campaigns based off of the number of downloads.

Reporting Period: 2018-10-15 to 2018-11-15

Campaign Conversions Description: Top performing campaigns excluding ‘Christian authors & keywords US 25+’

Keyword Conversions

Description: Top performing keywords based off of the number of downloads.

Reporting Period: 2018-10-15 to 2018-11-15

Low Conversion Keywords

Description: Keywords with the most downloads that do not have a conversion in the specified time period.

Reporting Period: 2018-10-15 to 2018-11-15

Includes keywords in the above chart as well as keywords with a less than 5% conversion rate in the given time period